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Does it actually feel right? A replication attempt of the rounded price effect
How does the roundedness of prices affect product evaluations? The ‘rounded price effect’ postulates that depending on the context, rounded or non-rounded prices increase the purchase likelihood of consumers. The study presented here is a replication attempt of these findings and the proposed mediat...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
The Royal Society Publishing
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5936890/ https://www.ncbi.nlm.nih.gov/pubmed/29765625 http://dx.doi.org/10.1098/rsos.171127 |