Affect or cognition: which is more influencing older adult consumers' loyalty?

In studies on consumer behavior science, it is argued that brand affect, consumer satisfaction, and disconfirmation influence brand loyalty. This study aims to investigate whether the interaction of brand affect and cognition predicts brand loyalty in older adult consumers if consumer satisfaction i...

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Detalles Bibliográficos
Autores principales: Kaur, Deepraj, Mustika, Martina Dwi, Sjabadhyni, Bertina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2018
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5968174/
https://www.ncbi.nlm.nih.gov/pubmed/29862371
http://dx.doi.org/10.1016/j.heliyon.2018.e00610

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5968174/
https://www.ncbi.nlm.nih.gov/pubmed/29862371
http://dx.doi.org/10.1016/j.heliyon.2018.e00610

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