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Social marketing to address attitudes and behaviours related to preventable injuries in British Columbia, Canada

BACKGROUND: Social marketing is a tool used in the domain of public health for prevention and public education. Because injury prevention is a priority public health issue in British Columbia, Canada, a 3-year consultation was undertaken to understand public attitudes towards preventable injuries an...

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Detalles Bibliográficos
Autores principales: Smith, Jennifer, Zheng, Xin, Lafreniere, Kevin, Pike, Ian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5992365/
https://www.ncbi.nlm.nih.gov/pubmed/29549106
http://dx.doi.org/10.1136/injuryprev-2017-042651