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Social marketing to address attitudes and behaviours related to preventable injuries in British Columbia, Canada
BACKGROUND: Social marketing is a tool used in the domain of public health for prevention and public education. Because injury prevention is a priority public health issue in British Columbia, Canada, a 3-year consultation was undertaken to understand public attitudes towards preventable injuries an...
Autores principales: | Smith, Jennifer, Zheng, Xin, Lafreniere, Kevin, Pike, Ian |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5992365/ https://www.ncbi.nlm.nih.gov/pubmed/29549106 http://dx.doi.org/10.1136/injuryprev-2017-042651 |
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