Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence

This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structu...

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Detalles Bibliográficos
Autores principales: Salazar-Ordóñez, Melania, Rodríguez-Entrena, Macario, Cabrera, Elena R., Henseler, Jörg
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2018
Materias:
Agricultural and Biological Sciences   
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5998222/
https://www.ncbi.nlm.nih.gov/pubmed/29904675
http://dx.doi.org/10.1016/j.dib.2018.04.084

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5998222/
https://www.ncbi.nlm.nih.gov/pubmed/29904675
http://dx.doi.org/10.1016/j.dib.2018.04.084

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