Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern

OBJECTIVE: With the growing popularity of social media, corporate marketers are increasingly launching hashtag campaigns to encourage consumers to create branded user-generated content on their behalves. If successful, these campaigns may expand the reach of harmful marketing messages and capitalize...

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Detalles Bibliográficos
Autores principales: Laestadius, Linnea I, Wahl, Megan M
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2017
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6001194/
https://www.ncbi.nlm.nih.gov/pubmed/29942600
http://dx.doi.org/10.1177/2055207617710802

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6001194/
https://www.ncbi.nlm.nih.gov/pubmed/29942600
http://dx.doi.org/10.1177/2055207617710802

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