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Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern
OBJECTIVE: With the growing popularity of social media, corporate marketers are increasingly launching hashtag campaigns to encourage consumers to create branded user-generated content on their behalves. If successful, these campaigns may expand the reach of harmful marketing messages and capitalize...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2017
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6001194/ https://www.ncbi.nlm.nih.gov/pubmed/29942600 http://dx.doi.org/10.1177/2055207617710802 |