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Temporal and spectral EEG dynamics can be indicators of stealth placement
Stealth placement marketing, where consumers are unaware that they are being marketed to, attempts to reduce the audiences’ resistance to traditional persuasive advertising. It is a form of advertising that involves targeted exposure of brands or products incorporated in other works, usually with or...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Nature Publishing Group UK
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6002479/ https://www.ncbi.nlm.nih.gov/pubmed/29904124 http://dx.doi.org/10.1038/s41598-018-27294-4 |