A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan

In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study an...

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Detalles Bibliográficos
Autores principales: Chu, Feng-Yuan, Dai, Ying-Xiu, Liu, Jui-Yao, Chen, Tzeng-Ji, Chou, Li-Fang, Hwang, Shinn-Jang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2018
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6025606/
https://www.ncbi.nlm.nih.gov/pubmed/29857574
http://dx.doi.org/10.3390/ijerph15061134

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6025606/
https://www.ncbi.nlm.nih.gov/pubmed/29857574
http://dx.doi.org/10.3390/ijerph15061134

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