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A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study an...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6025606/ https://www.ncbi.nlm.nih.gov/pubmed/29857574 http://dx.doi.org/10.3390/ijerph15061134 |