Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements

BACKGROUND AND AIMS: Despite recent growth in sports betting advertising, minimal research has examined the influence of different advertising message attributes on betting attitudes and behaviors. This study aimed to identify which attributes of sports betting advertisements most engage attention,...

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Detalles Bibliográficos
Autores principales: Hing, Nerilee, Vitartas, Peter, Lamont, Matthew
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Akadémiai Kiadó 2017
Materias:
Full-Length Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6034954/
https://www.ncbi.nlm.nih.gov/pubmed/29025268
http://dx.doi.org/10.1556/2006.6.2017.062

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6034954/
https://www.ncbi.nlm.nih.gov/pubmed/29025268
http://dx.doi.org/10.1556/2006.6.2017.062

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