When Visual Cues Activate Moral Foundations: Unintended Effects of Visual Portrayals of Vaping within Electronic Cigarette Video Advertisements

Within multimodal persuasive messages, the roles of visual cues in producing unintended effects have been understudied. In an experiment on a sample of former and current smokers (N = 991), we manipulated the presence of visual vaping cues within electronic cigarette video advertisements (N = 25) to...

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Detalles Bibliográficos
Autores principales: Yang, Sijia, Maloney, Erin K, Tan, Andy S L, Cappella, Joseph N
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2018
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6037301/
https://www.ncbi.nlm.nih.gov/pubmed/30013288
http://dx.doi.org/10.1093/hcr/hqy004

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6037301/
https://www.ncbi.nlm.nih.gov/pubmed/30013288
http://dx.doi.org/10.1093/hcr/hqy004

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