Physicians’ perspective regarding direct to consumer marketing of nutraceuticals products

OBJECTIVES: Recently pharmaceutical marketers have expanded their audience by directly to the consumers advertising (DTCA) which is almost always limited to non-prescription drugs. DTCA has substantial effects on patient behavior and physician prescription. The aim of this study was to assess the pe...

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Detalles Bibliográficos
Autores principales: Zaman, Kamran, Asim, Kiran, Shah, Nusrat, Ahmed, Syed Jamshed
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Professional Medical Publications 2018
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6041529/
https://www.ncbi.nlm.nih.gov/pubmed/30034444
http://dx.doi.org/10.12669/pjms.343.15120

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6041529/
https://www.ncbi.nlm.nih.gov/pubmed/30034444
http://dx.doi.org/10.12669/pjms.343.15120

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