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Physicians’ perspective regarding direct to consumer marketing of nutraceuticals products
OBJECTIVES: Recently pharmaceutical marketers have expanded their audience by directly to the consumers advertising (DTCA) which is almost always limited to non-prescription drugs. DTCA has substantial effects on patient behavior and physician prescription. The aim of this study was to assess the pe...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Professional Medical Publications
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6041529/ https://www.ncbi.nlm.nih.gov/pubmed/30034444 http://dx.doi.org/10.12669/pjms.343.15120 |