Diversification, Branding, and Performance of Professional Service Firms

This article analyzes the effects of diversification and brand breadth on firm performance for professional service firms (PSFs). The research aim is two-fold. First, we test whether moving into products may put at risk the core resources that sustain PSFs’ competitive advantage. Second, we study wh...

Descripción completa

Detalles Bibliográficos
Autores principales: Castaldi, Carolina, Giarratana, Marco S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2018
Materias:
Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6041734/
https://www.ncbi.nlm.nih.gov/pubmed/30034214
http://dx.doi.org/10.1177/1094670518755315

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6041734/
https://www.ncbi.nlm.nih.gov/pubmed/30034214
http://dx.doi.org/10.1177/1094670518755315

Ejemplares similares