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Deception and Shopping Behavior Among Current Cigarette Smokers: A Web-Based, Randomized Virtual Shopping Experiment

BACKGROUND: Virtual stores can be used to identify influences on consumer shopping behavior. Deception is one technique that may be used to attempt to increase the realism of virtual stores. OBJECTIVE: The objective of the experiment was to test whether the purchasing behavior of participants in a v...

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Detalles Bibliográficos
Autores principales: Dutra, Lauren McCarl, Nonnemaker, James, Taylor, Nathaniel, Kim, Annice E
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6045792/
https://www.ncbi.nlm.nih.gov/pubmed/29959114
http://dx.doi.org/10.2196/10468