I'll Follow the Minority: The Effects of Sales Level on Purchase Intention of Self-expressive Products

The present study focuses on the naive theory of exclusivity (vs.popularity) triggered by the sales level of self-expressive (vs. functional) products and introduces perceived self-image exclusivity and perceived face threat to explain the effect of self-expressive products' sales levels on con...

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Detalles Bibliográficos
Autores principales: Wan, Xiaoyu, Wang, Tingyi, Wu, Jifei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6048468/
https://www.ncbi.nlm.nih.gov/pubmed/30042707
http://dx.doi.org/10.3389/fpsyg.2018.01135

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6048468/
https://www.ncbi.nlm.nih.gov/pubmed/30042707
http://dx.doi.org/10.3389/fpsyg.2018.01135

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