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The elusive power of the individual victim: Failure to find a difference in the effectiveness of charitable appeals focused on one compared to many victims
Previous research has offered conflicting findings regarding the influence of help appeals that feature an individual victim compared to a group of victims. Studies examining emotional responses and donation behavior have generally found that help appeals focusing on a single victim elicit more pros...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6051573/ https://www.ncbi.nlm.nih.gov/pubmed/30020998 http://dx.doi.org/10.1371/journal.pone.0199535 |