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Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising
The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of betting promotional messages, little is known about the latent components...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6096495/ https://www.ncbi.nlm.nih.gov/pubmed/29086114 http://dx.doi.org/10.1007/s10899-017-9727-x |