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Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising

The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of betting promotional messages, little is known about the latent components...

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Detalles Bibliográficos
Autores principales: Lopez-Gonzalez, Hibai, Guerrero-Solé, Frederic, Estévez, Ana, Griffiths, Mark
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6096495/
https://www.ncbi.nlm.nih.gov/pubmed/29086114
http://dx.doi.org/10.1007/s10899-017-9727-x