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In the real world, people prefer their last whisky when tasting options in a long sequence
When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we c...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6101411/ https://www.ncbi.nlm.nih.gov/pubmed/30125313 http://dx.doi.org/10.1371/journal.pone.0202732 |