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In the real world, people prefer their last whisky when tasting options in a long sequence
When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we c...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6101411/ https://www.ncbi.nlm.nih.gov/pubmed/30125313 http://dx.doi.org/10.1371/journal.pone.0202732 |
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author | Quigley-McBride, Adele Franco, Gregory McLaren, Daniel Bruce Mantonakis, Antonia Garry, Maryanne |
author_facet | Quigley-McBride, Adele Franco, Gregory McLaren, Daniel Bruce Mantonakis, Antonia Garry, Maryanne |
author_sort | Quigley-McBride, Adele |
collection | PubMed |
description | When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we coded archival data from 136 actual whisky tastings each featuring seven whiskies. We analyzed people’s ratings of whiskies featured at different serial positions in the tastings. We found a recency effect: people gave their highest rating to whiskies in the last position, and voted the last whisky as their favorite more frequently. This recency effect persisted when we controlled for the counter explanation that whiskies with higher alcohol content tended to occupy later serial positions. The recency effect also persisted when we controlled for the age of the whiskies. Taken together, our findings suggest that the order of presentation matters in real-world settings, closely resembling what happens in laboratory settings with longer sequences of options. |
format | Online Article Text |
id | pubmed-6101411 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2018 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-61014112018-08-30 In the real world, people prefer their last whisky when tasting options in a long sequence Quigley-McBride, Adele Franco, Gregory McLaren, Daniel Bruce Mantonakis, Antonia Garry, Maryanne PLoS One Research Article When people in laboratory studies sample products in a sequence, they tend to prefer options presented first and last. To what extent do these primacy and recency effects carry over to real-world settings where numerous sources of information determine preferences? To investigate this question, we coded archival data from 136 actual whisky tastings each featuring seven whiskies. We analyzed people’s ratings of whiskies featured at different serial positions in the tastings. We found a recency effect: people gave their highest rating to whiskies in the last position, and voted the last whisky as their favorite more frequently. This recency effect persisted when we controlled for the counter explanation that whiskies with higher alcohol content tended to occupy later serial positions. The recency effect also persisted when we controlled for the age of the whiskies. Taken together, our findings suggest that the order of presentation matters in real-world settings, closely resembling what happens in laboratory settings with longer sequences of options. Public Library of Science 2018-08-20 /pmc/articles/PMC6101411/ /pubmed/30125313 http://dx.doi.org/10.1371/journal.pone.0202732 Text en © 2018 Quigley-McBride et al http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Quigley-McBride, Adele Franco, Gregory McLaren, Daniel Bruce Mantonakis, Antonia Garry, Maryanne In the real world, people prefer their last whisky when tasting options in a long sequence |
title | In the real world, people prefer their last whisky when tasting options in a long sequence |
title_full | In the real world, people prefer their last whisky when tasting options in a long sequence |
title_fullStr | In the real world, people prefer their last whisky when tasting options in a long sequence |
title_full_unstemmed | In the real world, people prefer their last whisky when tasting options in a long sequence |
title_short | In the real world, people prefer their last whisky when tasting options in a long sequence |
title_sort | in the real world, people prefer their last whisky when tasting options in a long sequence |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6101411/ https://www.ncbi.nlm.nih.gov/pubmed/30125313 http://dx.doi.org/10.1371/journal.pone.0202732 |
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