Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands

Considering the large number of adverts inundating the average consumer every day, the marketing industry is seeking methods to reach clients in a more subtle manner than traditional marketing messages. One such tool is product placement. The article addresses issues of effectiveness of product plac...

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Detalles Bibliográficos
Autores principales: Grzyb, Tomasz, Dolinski, Dariusz, Kozłowska, Agnieszka
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6109789/
https://www.ncbi.nlm.nih.gov/pubmed/30177904
http://dx.doi.org/10.3389/fpsyg.2018.01519

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6109789/
https://www.ncbi.nlm.nih.gov/pubmed/30177904
http://dx.doi.org/10.3389/fpsyg.2018.01519

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