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Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands
Considering the large number of adverts inundating the average consumer every day, the marketing industry is seeking methods to reach clients in a more subtle manner than traditional marketing messages. One such tool is product placement. The article addresses issues of effectiveness of product plac...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6109789/ https://www.ncbi.nlm.nih.gov/pubmed/30177904 http://dx.doi.org/10.3389/fpsyg.2018.01519 |