Online Purchase Intention of Fruits: Antecedents in an Integrated Model Based on Technology Acceptance Model and Perceived Risk Theory

Over recent years, online purchase platforms of fruits are increasingly emerged to advance the e-commerce development and improve quality of human life. Unfortunately, we empirically observed that a lot of enterprises selling fruits online have suffered from bankruptcy due to a lot of complicated fa...

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Detalles Bibliográficos
Autores principales: Wei, Yongchang, Wang, Can, Zhu, Song, Xue, Hailong, Chen, Fangyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6116833/
https://www.ncbi.nlm.nih.gov/pubmed/30190693
http://dx.doi.org/10.3389/fpsyg.2018.01521

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6116833/
https://www.ncbi.nlm.nih.gov/pubmed/30190693
http://dx.doi.org/10.3389/fpsyg.2018.01521

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