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Online Purchase Intention of Fruits: Antecedents in an Integrated Model Based on Technology Acceptance Model and Perceived Risk Theory

Over recent years, online purchase platforms of fruits are increasingly emerged to advance the e-commerce development and improve quality of human life. Unfortunately, we empirically observed that a lot of enterprises selling fruits online have suffered from bankruptcy due to a lot of complicated fa...

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Detalles Bibliográficos
Autores principales:	Wei, Yongchang, Wang, Can, Zhu, Song, Xue, Hailong, Chen, Fangyu
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2018
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6116833/ https://www.ncbi.nlm.nih.gov/pubmed/30190693 http://dx.doi.org/10.3389/fpsyg.2018.01521

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