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More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices
Visual attention is an important condition for consumer decision-making. However, not much is known on individuals' determinants of this visual attention. Using eye tracking, this study investigated how psychological values (i.e., materialism) modulate visual attention to specific sources of in...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6117418/ https://www.ncbi.nlm.nih.gov/pubmed/30197590 http://dx.doi.org/10.3389/fnbeh.2018.00172 |