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More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices

Visual attention is an important condition for consumer decision-making. However, not much is known on individuals' determinants of this visual attention. Using eye tracking, this study investigated how psychological values (i.e., materialism) modulate visual attention to specific sources of in...

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Detalles Bibliográficos
Autores principales: Audrin, Catherine, Brosch, Tobias, Sander, David, Chanal, Julien
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6117418/
https://www.ncbi.nlm.nih.gov/pubmed/30197590
http://dx.doi.org/10.3389/fnbeh.2018.00172