Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior

The current paper investigates the value and application of a range of physiological and neuroscientific techniques in applied marketing research and consumer science, highlighting new insights from research in social psychology and neuroscience. We review measures of sweat secretion, heart rate, fa...

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Detalles Bibliográficos
Autores principales: Bell, Lynne, Vogt, Julia, Willemse, Cesco, Routledge, Tim, Butler, Laurie T., Sakaki, Michiko
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6137131/
https://www.ncbi.nlm.nih.gov/pubmed/30245657
http://dx.doi.org/10.3389/fpsyg.2018.01655

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6137131/
https://www.ncbi.nlm.nih.gov/pubmed/30245657
http://dx.doi.org/10.3389/fpsyg.2018.01655

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