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Audience segmentation to disseminate behavioral health evidence to legislators: an empirical clustering analysis
BACKGROUND: Elected officials (e.g., legislators) are an important but understudied population in dissemination research. Audience segmentation is essential in developing dissemination strategies that are tailored for legislators with different characteristics, but sophisticated audience segmentatio...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6148796/ https://www.ncbi.nlm.nih.gov/pubmed/30231934 http://dx.doi.org/10.1186/s13012-018-0816-8 |