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Audience segmentation to disseminate behavioral health evidence to legislators: an empirical clustering analysis

BACKGROUND: Elected officials (e.g., legislators) are an important but understudied population in dissemination research. Audience segmentation is essential in developing dissemination strategies that are tailored for legislators with different characteristics, but sophisticated audience segmentatio...

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Detalles Bibliográficos
Autores principales:	Purtle, Jonathan, Lê-Scherban, Félice, Wang, Xi, Shattuck, Paul T., Proctor, Enola K., Brownson, Ross C.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2018
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6148796/ https://www.ncbi.nlm.nih.gov/pubmed/30231934 http://dx.doi.org/10.1186/s13012-018-0816-8

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