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Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market

This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through an exclusive survey conducted on a randomly selected sample of 712 househ...

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Detalles Bibliográficos
Autores principales: Hoque, Mohammed Ziaul, Alam, Md. Nurul, Nahid, Kulsuma Akter
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6164144/
https://www.ncbi.nlm.nih.gov/pubmed/30205455
http://dx.doi.org/10.3390/foods7090150