“Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation

The position of design elements on product packaging has been shown to exert a measurable impact on consumer perception across a number of different studies and product categories. Design elements previously found to influence the consumer through their positioning on the front of pack include produ...

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Detalles Bibliográficos
Autores principales: Simmonds, Gregory, Woods, Andy T., Spence, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2018
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6164523/
https://www.ncbi.nlm.nih.gov/pubmed/30217090
http://dx.doi.org/10.3390/foods7090151

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6164523/
https://www.ncbi.nlm.nih.gov/pubmed/30217090
http://dx.doi.org/10.3390/foods7090151

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