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“Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation
The position of design elements on product packaging has been shown to exert a measurable impact on consumer perception across a number of different studies and product categories. Design elements previously found to influence the consumer through their positioning on the front of pack include produ...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6164523/ https://www.ncbi.nlm.nih.gov/pubmed/30217090 http://dx.doi.org/10.3390/foods7090151 |