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“How Do Those Danish Bastards Sleep at Night?”*: Fan Labor and the Power of Cuteness
This article considers LEGO’s fans and how their labor was mobilized to create The LEGO Movie. Many aspects of this film make it a compelling case study for ludic economies, such as the film’s self-conscious humor that suggests an awareness on of the company’s brand-growing strategies. My argument w...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6180479/ https://www.ncbi.nlm.nih.gov/pubmed/30369841 http://dx.doi.org/10.1177/1555412018760918 |