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Crafting your scientist brand
That a scientist might shape and cultivate a personal brand is a relatively new concept but one that is finding increasing acceptance in this new age of rapid communications and social media. A key driver is the abrupt rise in well-funded and organized antiscience movements, especially in North Amer...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Public Library of Science
2018
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6192652/ https://www.ncbi.nlm.nih.gov/pubmed/30289876 http://dx.doi.org/10.1371/journal.pbio.3000024 |