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Reviewer social class influences responses to online evaluations of an organization
This paper examines social class-based differences in influence in online review contexts. We explore four mechanisms for how a review writer’s social class may affect readers’ evaluations of the organization. First, we argue that, via a “contagion” process, organizations reviewed by higher-class in...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6193649/ https://www.ncbi.nlm.nih.gov/pubmed/30335808 http://dx.doi.org/10.1371/journal.pone.0205721 |