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Light and mild redux: heated tobacco products’ reduced exposure claims are likely to be misunderstood as reduced risk claims

INTRODUCTION: Heated tobacco products (HTPs) are being marketed in several countries around the world with claims that they are less harmful than combusted cigarettes, based on assertions that they expose users to lower levels of toxicants. In the USA, Philip Morris International (PMI) has submitted...

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Detalles Bibliográficos
Autores principales: Popova, Lucy, Lempert, Lauren Kass, Glantz, Stanton A
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6202239/
https://www.ncbi.nlm.nih.gov/pubmed/30209208
http://dx.doi.org/10.1136/tobaccocontrol-2018-054324