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Eye-tracking evidence shows that non-fit messaging impacts attention, attitudes and choice
When patients have strong initial attitudes about a medical intervention, they might not be open to learning new information when choosing whether or not to receive the intervention. We aim to show that non-fit messaging (messages framed in a manner that is incongruent with recipients’ motivational...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6203368/ https://www.ncbi.nlm.nih.gov/pubmed/30365559 http://dx.doi.org/10.1371/journal.pone.0205993 |