The Effect of Moral Congruence of Calls to Action and Salient Social Norms on Online Charitable Donations: A Protocol Study

Online advertising is an important tool that can be utilized by charities to elicit attention and funding. A critical examination of advertisement strategies is thus necessary to increase the efficacy of fundraising efforts. Previous studies have shown that individuals’ moral views and perceptions o...

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Detalles Bibliográficos
Autores principales: Erceg, Nikola, Burghart, Matthias, Cottone, Alessia, Lorimer, Jessica, Manku, Kiran, Pütz, Hannah, Vlašiček, Denis, Willems, Manou
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6212564/
https://www.ncbi.nlm.nih.gov/pubmed/30416462
http://dx.doi.org/10.3389/fpsyg.2018.01913

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6212564/
https://www.ncbi.nlm.nih.gov/pubmed/30416462
http://dx.doi.org/10.3389/fpsyg.2018.01913

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