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The Effect of Moral Congruence of Calls to Action and Salient Social Norms on Online Charitable Donations: A Protocol Study
Online advertising is an important tool that can be utilized by charities to elicit attention and funding. A critical examination of advertisement strategies is thus necessary to increase the efficacy of fundraising efforts. Previous studies have shown that individuals’ moral views and perceptions o...
Autores principales: | Erceg, Nikola, Burghart, Matthias, Cottone, Alessia, Lorimer, Jessica, Manku, Kiran, Pütz, Hannah, Vlašiček, Denis, Willems, Manou |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6212564/ https://www.ncbi.nlm.nih.gov/pubmed/30416462 http://dx.doi.org/10.3389/fpsyg.2018.01913 |
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