How Is the Neural Response to the Design of Experience Goods Related to Personalized Preference? An Implicit View

Understanding the process by which consumers evaluate the designs of experience goods is critical for firms designing and delivering experience products. As the implicit process involved in this evaluation, and given the possible social desirability bias inherent to traditional methods of product de...

Descripción completa

Detalles Bibliográficos
Autores principales: Ma, Yongbin, Jin, Jia, Yu, Wenjun, Zhang, Wuke, Xu, Zhijiang, Ma, Qingguo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6214219/
https://www.ncbi.nlm.nih.gov/pubmed/30416423
http://dx.doi.org/10.3389/fnins.2018.00760

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6214219/
https://www.ncbi.nlm.nih.gov/pubmed/30416423
http://dx.doi.org/10.3389/fnins.2018.00760

Ejemplares similares