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The weakness of weak ties for novel information diffusion

Weak ties are thought to facilitate the diffusion of information through social networks because of their tendency to span otherwise distant subgroups. However, this logic assumes that weak relationships have the same capacity to transmit information as those that are strong. I argue that weak ties,...

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Detalles Bibliográficos
Autor principal: Larson, Jennifer M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6214243/
https://www.ncbi.nlm.nih.gov/pubmed/30443569
http://dx.doi.org/10.1007/s41109-017-0034-3