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Modeling and maximizing influence diffusion in social networks for viral marketing

Modeling influence diffusion in social networks is an important challenge. We investigate influence-diffusion modeling and maximization in the setting of viral marketing, in which a node’s influence is measured by the number of nodes it can activate to adopt a new technology or purchase a new produc...

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Detalles Bibliográficos
Autores principales: Wang, Wenjun, Street, W. Nick
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6214284/
https://www.ncbi.nlm.nih.gov/pubmed/30839789
http://dx.doi.org/10.1007/s41109-018-0062-7