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Modeling and maximizing influence diffusion in social networks for viral marketing
Modeling influence diffusion in social networks is an important challenge. We investigate influence-diffusion modeling and maximization in the setting of viral marketing, in which a node’s influence is measured by the number of nodes it can activate to adopt a new technology or purchase a new produc...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6214284/ https://www.ncbi.nlm.nih.gov/pubmed/30839789 http://dx.doi.org/10.1007/s41109-018-0062-7 |