Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

BACKGROUND: Reductions in health insurance enrollment outreach could have negative effects on the individual health insurance market. Specifically, consumers may not be informed about the availability of coverage, and if some healthier consumers fail to enroll, there could be a worse risk pool for i...

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Detalles Bibliográficos
Autores principales: Shafer, Paul R, Fowler, Erika Franklin, Baum, Laura, Gollust, Sarah E
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2018
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6234351/
https://www.ncbi.nlm.nih.gov/pubmed/30361198
http://dx.doi.org/10.2196/10872

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6234351/
https://www.ncbi.nlm.nih.gov/pubmed/30361198
http://dx.doi.org/10.2196/10872

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