Targeted retail coupons influence category-level food purchases over 2-years

BACKGROUND: Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors. METHODS: The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon use for 2...

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Detalles Bibliográficos
Autores principales: Guan, Xintong, Atlas, Stephen A., Vadiveloo, Maya
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6238299/
https://www.ncbi.nlm.nih.gov/pubmed/30442148
http://dx.doi.org/10.1186/s12966-018-0744-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6238299/
https://www.ncbi.nlm.nih.gov/pubmed/30442148
http://dx.doi.org/10.1186/s12966-018-0744-7

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