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Targeted retail coupons influence category-level food purchases over 2-years
BACKGROUND: Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors. METHODS: The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon use for 2...
Autores principales: | Guan, Xintong, Atlas, Stephen A., Vadiveloo, Maya |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6238299/ https://www.ncbi.nlm.nih.gov/pubmed/30442148 http://dx.doi.org/10.1186/s12966-018-0744-7 |
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