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Modelling the impact of a new tobacco product: review of Philip Morris International’s Population Health Impact Model as applied to the IQOS heated tobacco product

OBJECTIVES: We review the Population Health Impact Model (PHIM) developed by Philip Morris International and used in its application to the US Food and Drug Administration (FDA) to market its heated tobacco product (HTP), IQOS, as a modified-risk tobacco product (MRTP). We assess the model against F...

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Detalles Bibliográficos
Autores principales: Max, Wendy B, Sung, Hai-Yen, Lightwood, James, Wang, Yingning, Yao, Tingting
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6240026/
https://www.ncbi.nlm.nih.gov/pubmed/30275170
http://dx.doi.org/10.1136/tobaccocontrol-2018-054572