Impact on Product Appeal of Labeling Wine and Beer With (a) Lower Strength Alcohol Verbal Descriptors and (b) Percent Alcohol by Volume (%ABV): An Experimental Study

Lower strength alcohol products may help reduce alcohol consumption and associated harms. This study assessed the impact of labeling wine and beer with different verbal descriptors denoting lower strength, with and without percent alcohol by volume (%ABV), on product appeal and understanding of stre...

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Detalles Bibliográficos
Autores principales: Vasiljevic, Milica, Couturier, Dominique-Laurent, Marteau, Theresa M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: American Psychological Association 2018
Materias:
Alcohol
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6241458/
https://www.ncbi.nlm.nih.gov/pubmed/30160500
http://dx.doi.org/10.1037/adb0000376

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6241458/
https://www.ncbi.nlm.nih.gov/pubmed/30160500
http://dx.doi.org/10.1037/adb0000376

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